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Smaato

Features

Bidder Code smaato Prebid.org Member yes
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 82
GPP Support some (check with bidder) DSA Support yes
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs all Privacy Sandbox check with bidder
Prebid Server App Support yes

Table of Contents

Registration

The Smaato adapter requires setup and approval from the Smaato team, even for existing Smaato publishers. Please reach out to your account team or prebid@smaato.com for more information.

Note

The Smaato adapter will convert bidfloors to ‘USD’ currency as needed.

Bid Params

Name Scope Description Example Type
publisherId required Your Smaato publisher id '1100012345' string
adspaceId required Your Smaato adspace id. Required for non adpod requests '11002234' string
adbreakId required Your Smaato adbreak id. Required for adpod (long-form video) requests '41002234' string
app optional Object containing mobile app parameters. See the App Object for details. app : { ifa: '56700000-9cf0-22bd-b23e-46b96e40003a'} object

Note

In case of AdPods, the Smaato adapter will only read the first imp[].skadn entry for each AdPod, such that there should only be one skadn occurrence per AdPod.

App Object

Smaato supports using prebid within a mobile app’s webview.

Name Description Example Type
ifa String that contains the advertising identifier of the user (e.g. idfa or aaid). '56700000-9cf0-22bd-b23e-46b96e40003a' string
geo Object that contains the latitude (lat) and longitude (lon) of the user. { lat: 33.3, lon: -88.8 } object

Example Ad Units

Example Banner Ad Unit

var adUnit = {
    "code": "banner unit",
    "mediaTypes": {
        "banner": {
            "sizes": [320, 50]
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100012345",
            "adspaceId": "11002234"
        }
    }]
}

Example Video Ad Unit

var adUnit = {
    "code": "video unit",
    "mediaTypes": {
        "video": {
            "context": "instream",
            "playerSize": [640, 480],
            "mimes": ["video/mp4"],
            "minduration": 5,
            "maxduration": 30,
            "startdelay": 0,
            "linearity": 1,
            "protocols": [7],
            "skip": 1,
            "skipmin": 5,
            "api": [7],
            "ext": {"rewarded": 0}
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100012345",
            "adspaceId": "11002234"
        }
    }]
};

Example Native Ad Unit

var adUnit = {
    "code": "native unit",
    "mediaTypes": {
        native: {
            sendTargetingKeys: false,
            image: {
                required: true,
                sizes: [150, 50]
            },
            icon: {
                required: true,
                sizes: [50, 50]
            },
            title: {
                required: true,
                len: 80
            },
            sponsoredBy: {
                required: true
            },
            body: {
                required: true
            },
            cta: {
                required: false
            },
            rating: {
                required: false
            }
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100012345",
            "adspaceId": "11002234"
        }
    }]
};

Example AdPod (long-form) Video Ad Unit

var adUnit = {
    "code": "adpod unit",
    "mediaTypes": {
        "video": {
            "context": "adpod",
            "playerSize": [640, 480],
            "adPodDurationSec": 300,
            "durationRangeSec": [15, 30],
            "requireExactDuration": false,
            "mimes": ["video/mp4"],
            "startdelay": 0,
            "linearity": 1,
            "protocols": [7],
            "skip": 1,
            "skipmin": 5,
            "api": [7],
        }
    },
    "bids": [{
        "bidder": "smaato",
        "params": {
            "publisherId": "1100042525",
            "adbreakId": "400000000"
        }
    }]
};

First Party Data

Publishers should use the ortb2 method of setting First Party Data. The following fields are supported:

  • ortb2.site.keywords
  • ortb2.site.content
  • ortb2.user.keywords
  • ortb2.user.yob
  • ortb2.user.gender
  • ortb2.user.ext.eids
  • ortb2.device.geo
  • ortb2.device.ifa

The IAB standard taxonomies are not supported.

Example first party data that’s available to all bidders and all adunits:

pbjs.setConfig({
    ortb2: {
        site: {
            keywords: "kw1,kw2", 
            content: {
                title: "title1",
                series: "series1"
                }
            }, 
        user: {
            keywords: "a,b", 
            gender: "M", 
            yob: 1984
        },
        device: {
            ifa: "identifier",
            geo: {
                lat: 53.5488,
                lon: 9.9872
            }
        }
    }
});

Test Parameters

Following example includes sample imp object with publisherId and adSlot which can be used to test Smaato Adapter

"imp":[
      {
         "id":"1C86242D-9535-47D6-9576-7B1FE87F282C",
         "banner":{
            "format":[
               {
                  "w":300,
                  "h":50
               },
               {
                  "w":300,
                  "h":250
               }
            ]
         },
         "ext":{
            "smaato":{
               "publisherId":"1100042525",
               "adspaceId":"130563103"
            }
         }
      }
   ]

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smaato hb_bidder_smaato hb_adid_smaato
hb_size_smaato hb_source_smaato hb_format_smaato
hb_cache_host_smaato hb_cache_id_smaato hb_uuid_smaato
hb_cache_path_smaato hb_deal_smaato

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